Real estate search app ad parodies hikikomori

Shota Mori is a performance artist who became famous for his Taxi Driver-inspired “iPhone quick draw” system.

Now he has starred in a funny parody web ad for @nifty, a real estate portal site.

It rather boldly mimics the style of a TV documentary about hikikomori (shut-ins). In it Mori plays a young man who never leaves his room. He spends his days playing video games.

After nine years of hikikomori life, he discovers the @nifty app for searching for a better place to live. His life is radically transformed and he becomes first a singer, and then even a politician.

Suddenly we are in a news show watching footage of the new Mori speaking like a politico.

Finally he becomes prime minister but has to resign because he once again used the app, and ended up choosing to move to a place better than the official PM’s residence.

There are English subtitles (of shaky quality).

Japanese real estate services have created clever web ads before, such as the Dreamer Nippon Inemuri” video which filmed people sleeping on trains in Tokyo.

Most mainstream services would steer clear of such a socially sensitive issue. It’s perhaps a measure of how “normal” hikikomori has become as a social problem that it can be fodder for marketing, as well as an example of how edgy advertising campaigns can be in Japan if they dare to not rely on the latest celebrities for endorsements.

To remind us of how Mori got started, here is one of his iPhone Quick Draw gadget demonstrations.

Tags: Marketing, Social Issues
Category: LIFESTYLE
Other categories: CULTURE, PRODUCT INNOVATION

Rakuten Box: Rakuten offers lockers for anonymous package delivery, pickup

Rakuten, the world’s most successful badly designed virtual mall, continues its march into all offline walks of Japanese life. After opening a cafe in Shibuya last year, now it offers a collection service using lockers at stations.

It has teamed up with Japan Post to set up lockers inside Tokyo post offices, as well as 50 other places around the country where customers can collect the item they purchase on the online market.

It ran a trial of the enterprise last year in Osaka and the response was good enough to expand it nationwide. There is a need for the service because sometimes people who live alone are not at home enough to be able to accept deliveries easily — they might prefer to accept a parcel from a locker near their work or college. Likewise, the Osaka trial showed that there are many young women who would prefer not to have delivery men come to their home address.

Rakuten is here using the lockers the Japan post office already offers in around 30 post offices in Tokyo for its own delivery services.

When you purchase something on Rakuten (domestic sales only), you will be able to choose the lockers as a delivery option using Japan Post’s Yu-Pack service. You are emailed a notification and password when the package is placed in the locker, and only you can input the passcode to open the locker. The lockers can hold the delivery for three days, after which unclaimed items are removed.

“Rakuten Box” sites will be set up at 50 locations around Japan over the course of 2015, including at major train terminals. These will function in the same way as the post office lockers, and will surely be popular with people who want to pick up a parcel on their way home from work or college. The lockers don’t yet have refrigeration functions so you cannot use the items for certain food or drink orders.

Currently you can already send packages from all convenience stores and also pick up deliveries at some. With this service, though, the process becomes even more private, which certain kinds of people may prefer or may prefer for certain types of orders.

The service starts in April so look out for Rakuten-branded lockers. The Rakuten Box units may also be popping up in many kinds of locations in the future. Rakuten hopes they will be installed in other shops (there is no fee) so we can likely expect to see them in convenience stores in the near future.

Image source: Tsuhan Shinbun

Tags: Retail
Category: LIFESTYLE
Other categories: CULTURE, PRODUCT INNOVATION

JR Ultraman stamp rally: In search of retro monsters at Tokyo’s train stations

You might think in our CGI world today there would be no time for retro science fiction where guys dressed up as hairy monsters and others as suited superheroes. But you’d be wrong.

Ultraman remains popular in Japan. And we don’t just mean that the old episodes are getting DVD re-releases. It’s popular in that you get an Ultraman Monster Bar, Ultra Seven hashed beef, and even Ultra Seven designer eyewear.

The latest is an Ultraman stamp rally at JR East stations in Tokyo and surrounding areas, running now until February 27th.

Each of the 64 stations has a different station with a character or kaiju (monster) from the Ultraman universe. Collect ten stamps to claim an original Ultraman pog. There were other merchandise prizes but they’ve already been snapped up. Collect all 64 stamps and get a special item of memorabilia from the Tokyo Station concierge.

There is also a lottery with further prizes for small numbers of rally finishers. Well, the prizes aren’t jaw-dropping — but they are not the point. People love the challenge.

We’ve personally seen people queuing to get their Ultra stamp at some of the major stations that the the “goals” for the rally.

Stamp rallies are common in Japan, loved by train enthusiasts and kids alike. The JR Yamanote line has a well-known permanent stamp rally where each station has a nice stamp with its own history. Temporary stamp rallies like this one are usually part of a promotional campaign for a mall or certain area to boost visitor numbers, such as a commercial district in a port.

Tags: Retro
Category: CULTURE
Other categories: LIFESTYLE, PRODUCT INNOVATION

Five Historical Facts You Might Not Know About Akihabara

With its profusion of shops selling manga and games along with the ubiquitous maids trying to lure you to their cafes, Akihabara has become one of the most distinctive and interesting parts of Tokyo. It wasn’t always like this though. Here are what we consider to be some lesser known historical facts about Akihabara.

Source: Warren Antiola on Flickr

1. It Hasn’t Always Been Known as Akihabara

The Akihabara name only came about after a major conflagration in 1869 which cleared the once densely populated residential area leaving an open field which was retained as a fire break. Initially, it was actually known as Akibabara. The current pronunciation dates from the twentieth century.

2. “Electric Town” Started as a Black Market

After World War II there was a demand for radios and radio parts — met by open air vendors in Akihabara. This unregulated market was eventually brought under control by the Douglas Macarthur led GHQ, but the trend was started. The outdoor stalls moved indoors into dense alley-like malls. While many of these have disappeared, you can still see some on the left as you leave Akihabara Station from the electric town exit.

3. Akihabara was the Scene of One of Japan’s Biggest Mass Killings in Modern Times

At midday on Sunday, June 12th 2008, a solitary attacker drove a 2-ton rented truck into a crowd in Akihabara. He then jumped out of his vehicle and proceeded to stab people indiscriminately. In total, 7 people were killed and 10 were injured. One of the consequences of the attack was that the “hokousha tengoku” (pedestrian heaven — the closure of Chuo-dori to vehicular traffic so pedestrians can walk freely in the road) was suspended until 2011.

4. It was a Major Source of Income for the Aum Shinrikyo Death Cult

A normal weekday commute turned into a nightmare for thousands of people riding the Tokyo subway when the Aum Shinrikyo cult launched a sarin gas attack on multiple trains on the subway system. 13 people lost their lives and more than 6,000 were injured. Later, it was discovered that a major source of income was a successful Akihabara-based computer business which sold cheaply assembled computers. Since members lived communally and without money, Aum was able to assemble the computers more cheaply than anywhere else.

Source: Jesslee Cuizon on Flickr

5. The First Maid Cafe opened in March 2001

The very first cafe which kicked off the craze was Cure Maid Café which opened (and remains) on the sixth floor of a nondescript building just off Chuo-dori. The maid craze was allegedly inspired by the frilly but form fitting uniforms worn by the waitresses at the American-inspired Anna Miller restaurants that used to be dotted around Tokyo. Although the maid craze has died down somewhat, there are still dozens of cafes in the area — each trying something slightly different in order to stand out.

If you’re interested in Akihabara, Tokyo Cheapo is releasing a Cheapo’s Guide to Akihabara. You can find out more here. The guide is free to download on January 23rd.

Tags: Akihabara
Category: LIFESTYLE
Other categories: CULTURE, PRODUCT INNOVATION

Islamic State (IS) threat to kill Japanese hostages quickly inspires social media meme spoofs

Well, it didn’t take long.

The threat by IS to execute two Japanese hostages, Haruna Yukawa and Kenji Goto, in retaliation to Prime Minister Shinzo Abe’s pledge in Israel to help fight Islamic terrorism has already inspired an internet meme.

It comes amidst speculation that the original video posted by IS is actually a fake. In it, Goto and Yukawa are dressed in orange jumpsuits while a knife-wielding man says they will be killed unless a $200 million ransom (the amount Japan committed to fight IS) is received within 72 hours.

The hashtag #ISISクソコラグランプリ is seeing a lot of spoof images featuring the posing alleged Islamic State militant and his two captives, but with “extra” flourishes. (The meme hashtag — “shitty collage grand prix” — is a common one for sharing funny images online among Japanese netizens.)

These are a few of the many examples that have appeared so far, some of which are very inventive.

Here the hostages hold point cards for an electronics store.

Now the three have become the big personae non gratae of 2014: scientist Haruko Obokata, politician Ryutaro Nonomura, and composer Mamoru Samuragochi.

Surely this isn’t allowed for an Islamic State soldier? They are holding Tenga “onacup” sex toys!

Two of the three have become certain famous North Koreans posing for a photo.

Their faces are now decorating an itasha.

Dreaming of okonomiyaki…

When two lives are potentially in the balance, is this incredibly coldhearted? Or is it the only possible reaction to such a mindless act as to threaten to murder two innocent people for something their government has done?

Arguably, if the IS video does turn out to be a fake, then laughing at the extremists is the best policy. But if it’s real and Yukawa and Goto are killed (or are already dead), then the joke will definitely no longer be funny.

Tags: SNS
Category: CULTURE
Other categories: LIFESTYLE, PRODUCT INNOVATION

Ieyasu Tokugawa canned eggplant and miso meat sauce celebrate 400 years since death of Shogun

Cultures usually mark important anniversaries with a ceremony. In Japan they produce special food… in a can.

2015 is the fourth centenary of the death of Ieyasu Tokugawa, the first Shogun and whose rise to power signalled in the start of the stable Edo Period. To celebrate, Hagoromo Foods, probably most famous for their “sea chicken”, has created two special canned dishes with ingredients related to Ieyasu.

The “meat sauce” cans feature either eggplant or haccho miso, which is a specialty of Aichi Prefecture.

Priced ¥800, the cans are being sold only in Shizuoka and Aichi prefectures from January 16th.

Each can is 250 calories and serves 2-4 people.

The eggplant might sound a bit random but it’s associated with the idea of hatsuyume — the first dream of the year. Apparently the first Tokugawa ruled was fond of eggplant, along with Mt Fuji and falconry. So if in your first dream of the new year you see all three, then you are in for an auspicious twelve months.

Canned food in Japan can be pretty awesome, even the stuff sold at the convenience store. You can also spot some pretty original canned offerings at vending machines, including soups and desserts.

Tags: Food
Category: PRODUCT INNOVATION
Other categories: CULTURE, LIFESTYLE

Nico Nico Douga Self-Switching-Off Robot: A gloriously “useless” gadget

One of the top Japanese internet memes of the past few years finally becomes a real product.

The Nico Nico Douga Self-Switching-Off Robot was created by user Kairoshi as a video uploaded to his Nico Nico Douga channel. It is a “pointless” gadget: you flip the switch on top of the black box and then a hand appears to turn it back the other way. That’s it.

It apeared at the Nico Nico Gakkai Beta Symposium in 2013 and spawned many more videos like the one below.

Now this “useless” gadget that turns itself off has become an actual product so you can recreate the eternal battle of man versus machine.

It’s only been made in very limited numbers so don’t expect it to last very long.

Of course, the boffins among you will already know that Kairoshi’s gadget is a rift on the Ultimate Machine created by American mathematician Claude Shannon in the 1950′s. This plain box, conceived with Marvin Minsky, also switched itself off but otherwise did “nothing”.

Tags: Gadgets
Category: PRODUCT INNOVATION
Other categories: CULTURE, LIFESTYLE

JoJo’s Bizarre Adventure Face Pack turns Hirohiko Araki manga into skin care tool

The makers of the Kabuki Face Pack just keep on finding new source material for skin care tools that blow all the competition out of the water.

Combining Japan’s love for dressing up (cosplay) with its robust beauty industry, the face packs by Isshindo Honpo have so far featured the likes of Cats, Ueno Zoo animals, and even Hollywood ghouls.

Now comes two face packs inspired by the popular manga and anime series JoJo’s Bizarre Adventure.

The JoJo’s Bizarre Adventure Face Pack is a genuine beauty tool, like regular face packs designed to reinvigorate your skin and help fight the signs of aging.

This time the masks are based on the Stone Mask and the Star Platinum. As JoJo fans will know, the Stone Mask was featured in the first story in the JoJo series, while the Star Platinum is the Stand of Jotaro Kujo, from Stardust Crusaders.

The pack includes both masks… so which do you want to be?!

Tags: Beauty, Cosplay, Manga
Category: PRODUCT INNOVATION
Other categories: CULTURE, LIFESTYLE

Shikumi Design launches Kagura, a futuristic gesture-controlled musical instrument system

The Bridge has shared a story about Fukuoka-based startup Shikumi Design and their futuristic musical instrument, Kagura.

While the name might imply traditional Japanese music, the “motion perform instrument” system is anything but historical, allowing you to “play” it intuitively through gesture recognition.

The makers describe as an instrument that “makes it possible to perform music by moving your body, without touching anything.”

It uses a patented technology that recognizes human movements and gestures so that the user can perform music freely.

It generates new music performance with visual effects.You can also append your voice to Kagura, arrange the tempo of music and where to put the sounds on the screen. And you can enjoy all of them by your gesture with the Intel RealSense 3D camera.

As The Bridge writes:

The Kagura app won the grand prize at the Intel Perceptual Computing Challenge competition in 2013. The new version introduced at this time has been upgraded to support Intel RealSense 3D, a new technology available on PCs from Lenovo, Acer, and others, enabling an app to understand and respond to natural movement in 3D with a built-in camera.

However, vision analysis for playing instruments is conducted in 2D, so if you are satisfied with playing instruments only, the app can work with any Windows PC with a built-in camera regardless of whether it supports the RealSense technology.

Currently it is designed for 64-bit Windows 8.1 only, but sure a Mac version is coming soon? iOS and Android mobile versions are also in development. Otherwise, all you need is the app and a webcam.

There is no limit to how many people can “play” it at the same time, though the makers recommend one or two maximum, since it can only recognize two hands simultaneously.

Where can expect to see the Kagura? Well, at special live events, perhaps, since it will be ideal for taking the role of the DJ or VJ to the next level.

Here’s an earlier prototype they made showing how your dance creates music and graphics.

Let’s have this in the 2020 Olympic opening ceremony please!

Learn more and download the app on the Kagura website.

Tags: Music
Category: PRODUCT INNOVATION
Other categories: CULTURE, LIFESTYLE