In one of the stranger takes on the celebrity-designer theme, TV talent and half of the Osaka manzai comedy duo Othello, Naomi Matsushima has lent her name and designs to a series of sanitary napkins from P&G’s Whisper line.
Note: Whisper is exclusive to Asia (actually a little research turns up that around the troublesome India-Pakistan P&G’s Always line of sanitary napkins becomes Whisper).
It turns out that on her latest TV variety show, Kira Kira Afro, Matsushima mentioned that she wanted to “design whisper” so that “women could pass their menstrual period more happily.”
And voila! P&G has announced that from the end of June a special edition of “Silky Soft Slims” will feature Matsushima’s designs, one version with stars and one with camouflage.
We are used to seeing celebrity designers for products that owners are proud to show off and call their own, like mobile phones and MP3 players, so it is entertaining (though not necessarily trendsetting) to see a popular TV talent decorating a product that is, err, not really a talking point.
The camouflage design kind of reminds me of one of Nigo’s Bathing Ape patterns.