Starting this August 10th and running to September 6th, Japanese kids will be treated to the coolest Happy Meal toys since the transformer-like food figures they had back in the day (don’t say you don’t remember). In Japan, the Happy Meal is called the “Happy Set” (ハッピーセット), but that still won’t take away my private shame when I go and order one to get one of these six cool, albeit very basic, video game toys.
Clockwise from left to right we have PK Soccer, Rhythmic Dance, Bike Racing, Bowling, Music Drum, and F1 Race to keep the kids busy on the train, at least until the batteries die. Of course, with the age of kids who have their own Nintendo DS getting lower and lower, it’s possible that even the smallest of tykes will see this as quaint.
Either way, it’s a pretty cool promotion by McDonalds standards, and goes perfectly in line with the cutesy Hello Kitty promotion that the American McDonalds is doing right now. Didn’t expect that one.
Michael is CEO and Co-Founder of the 
