Following up on our coverage of the simple yet brilliant Lessev Mobile Station, here’s another new product that falls under the “tidying up unsightly aspects of modern life” category. The Stock Back from Cubisto is designed to neatly and prettily organize your newspaper and magazine recyclables.
According to the marketing manager for Cubisto, people typically pile up these recyclables in an out of sight place because they are unattractive, and because they don’t see them, forget to put them out on collection day. But since the Stock Back is designed to fit into your designer apartment, you can put it right where you can see it. Makes sense to us, in Tokyo these items are picked up only once a week and if you miss a few times they can really pile up. And become heavy. The Stock Back is made from tough, durable “eco” felt and is designed to simplify the (required) process of tying everything together with a plastic string.
Finally, the bottom slides open to release the paper goods right on to the collection pile. Designed by, and mostly for, women this means less lugging, struggling, and bending. And while it may not get the geek love that the Lessev Mobile Station does, the Stock Back gets a leg up for blending simple product design with another current fascination, ecology.
