With summer around the corner we are already seeing the expected deluge of “UV Care” goods, including creams, shirts and parasols that all promise to cut out the harmful rays and keep a woman’s skin from showing any signs of outdoor activity. Knowing a buzzword when it sees one, the Japan Weather Association has added a “UV Information Page” to their tenki.jp portal, the nation’s largest weather information website (Tenki = Weather in Japanese).
The site includes a recommended SPF for the day and map detailing the strength of UV rays around Japan, expressed through a color-coded five level scale.
Surely this will turn not a few complexion-obsessed women into devout UV weather watchers, but we have to wonder, where is the cute character? Surely if they didn’t have the resources to create one they could have gotten the always tan-less Hello Kitty to sign up.
