We noticed Tsundere among other otaku female icons like the maid and the faithful little sister in the Puchi Moe unlimited bubble wrap—in fact, hers was the first to sell out. We hear she even has her own café.
Now a new lottery game features her tough but sweet visage and the voice of famous anime voice artist Rie Kugimiya.

The slots-like game, from game rental company Techno Top, is a standing machine of the kind that shows up at events and festivals. The gist of the game is to line up the animated spinning dials by pressing the buttons below each one, which we’re pretty sure has much more to do with randomness than good timing. But that’s beside the point, the appeal is in the character tie-in.

When the player misses the Tsundere character becomes tsuntsun and when the player hits the mark she becomes deredere.

In case this is new to you, to be tsuntsun means to be cold and aloof and to be deredere means to be affectionate. Someone who is tsundere is often hot and cold, and these are just the qualities that the character embodies, which is thought to be moe (cute in an otaku kind of way).
Just in case you were wondering what the next big thing is after maids!


I just found your blog and I’ve been here reading for a while. I’m not that in to anime and so on, but it is really cool to read about other trends in Japan. I really want to go there!