Diesel’s streetwear sub-brand 55DSL’s Japanese side has done an interesting collaboration with Coca-Cola that evolved from a simple bottle design contest. We first found these a couple of months ago while scouring Harajuku with a client (conveniently an FMCG client), and the bottles immediately grabbed our attention as we walked by.
The design contest started with a call out for designers to make their own contour bottle for Coca-Cola, and the finalists were boiled down to fifteen choices. From there, a winning design was chosen and made into t-shirts and skate decks for sale.
We actually thought that the bottles were cool enough on their own, but, alas, they weren’t for sale.
Not sure if the display is still up, but the bottles were all on display for a while, as well as the winning design’s goods.
Michael is the Editor of JapanTrends.com and Director of the 
this is cool! like the design on the bottles
awesome!