Fashion and beauty aids often overlap, and here’s a great example of one product that does it in a medically proven way too.

We spotted these recently at a trade fair and feel they desire some exposure.

It’s tough being a Japanese woman — and this is meant without any chauvinism or irony intended! Japanese society puts a lot of emphasis on female beauty and it’s very rare to see women without make-up on. And with this of course comes the prerequisite high heels. All of this takes a strain on skin and feet.

ashipita dx foot support women beauty japan

The Ashipita DX is a new kind of footwear to help posture and blood circulation.

ashipita dx foot support women beauty japan

It is designed to be easy to slip onto women’s feet when they are working or commuting, or even doing more strenuous activities, like yoga or exercise.

ashipita dx foot support women beauty japan

If you suffer from swollen feet due to all those office hours imprisoning your feet in tight shoes, the Ashipita DX will assist your feet returning to a healthier shape. They also support your posture so you use the whole of your foot, stimulating and strengthening your foot in a natural arc suitable for walking. And perhaps best of all, they aid blood circulation and thus keep you warm in the winter.

ashipita dx foot support women beauty japan

The design has already been patented in four countries and was developed at the University of Nagoya.

At the moment there are two colors available, black and beige, and three sizes.