We just love digital tryvertising and this interactive terminal at Takashimaya department store in Shinjuku blew us away when we stumbled upon it a few months back. The Digital Cosmetic Mirror by industry giant Shiseido can be used to test make-up and recommendations without even having to pick up a mascara brush! Using augmented reality to do sampling is a novel way to involve consumers, and can be a useful technology for saving on waste as we cover in our ECO Japan innovation report.
All you do is sit down and let the camera scan your face. The terminal then gives you tailored recommendations. Pressing a few buttons on the touch-screen paints make-up onto your image in realtime, allowing you to see the results instantly. You also try out make-up that is currently making waves, along with printing out before and after photos with product information for you to go make the purchase of whichever colors caught your eye the most.
William is one of the editors of JapanTrends.com and a Project Manager at 
This is soooo cool! Wish we had these in USA
this is cool! i wish we had in BKK,Thailand
Nice ARvertising tool! Congrats
This is very neat. If we had this in the U.S. in the Sephora stores, it would eliminate the need for all those cotton balls, make-up pads, q-tips, alcohol, etc. to try out make-up on our faces and in the end, may help make the store a bit more eco-friendly. Although the whole fun of going into a Sephora is to physically try on the make-up but replacing a few of those stations with these digital ones would be great to see and try out.
Wow!
I can see that Minority Report style advertising is not going to be that far away after all. Really innovative use of AR for marketing purposes though.