Cyber Media have reported on a new social bookmarking application now available through the Apple iTunes store.

Pin@clip (or “pina-kuri” in Japanese) is designed for the Shibuya area, a district we all know how easy it is to get lost and bewildered in. Users can take pictures of shops or places that take their fancy, leave a comment and review it for the rest of us. Usefully, a lot of basic info about stores (opening times, address, google map etc) is automated from a database. IPhone users will be happy because the application connects to the camera and compass, allowing you to see things on the camera screen directly (just like the Sekai Camera).

You can also add emoticon-style faces to indicate your mood about the shop etc. The application integrates with the retail services of its makers, the Tokyu Corporation, through a Tokyu Hands logo that links you to that store’s floor guides.










this is gorgeous. I’d like to see something like this for Beijing. William, how quickly do you think we’ll see this expand to other cities in Japan and beyond. are pin@clip already working on other areas of Tokyo?