Online shoppers have been waiting for this: a software application that allows users to virtually try-on clothing and accessories on their personal computer. Now Avielon Co. is debuting one, called Awaseba.

The product is being marketed to online retailers, who can then feature the Awaseba service on their sites. A one-year rental fee for the program costs ¥630,000 (about $6,000).
In exchange, the service is free for the online shoppers, who create an account with an email address and password login. First-time users simply upload a photo of themselves onto the Awaseba server that will function as their virtual self inside the virtual fitting room.

Luxy Coordinate Collection, a junior ladies fast fashion retail site, and Upsold.com, a general “design goods” online shop, have already signed on to make the service live in the near future.
Some online sites, like stylewalker.com have avatar components for their own sites that users can dress, experimenting with different outfit combinations.

A program like Awaseba, however would not only allow users to use a real image of themselves but also maintain only one profile image for multiple shops.
We can hope (and expect) that this will catch on soon!
Posted by Rebecca Milner






Superb idea! A big time online clothing shopper, I badly need a feature like this. I would hope it allows you to enter details like BWH and especially height, as it’s often hard to tell where a garment will fall on your own body when looking at a picture online.
Sweet!
The Virtual Fitting room idea is fantastic!
This is a great way to make shopping online easier!
cambio de mi pelo ,ropa etc con mi fotografia virtualmente
We would like to pilot this in the U.S. — especially on Facebook. If there is a salesperson in Japan who wants to work with a startup company, such as ours to showcase a few items and hit demographics: tweens, minorities, music industry and sports figures and extreme sports types, please contact me.
Is this application available in English?