Convenience store chain 7-11 is collaborating with fashion and lifestyle brand BEAMS to sell exclusive stationery from the BeamStationery line. Like many of 7-11’s recent campaigns, the line is overtly retro and features notebooks, pens, markers, folders, stick glue, and even label makers that are just like the same items that kids had in the 80’s, but branded for BEAMS.
From what we’ve seen in the stores, many of the items (such as the pencil case) sold out almost immediately, especially due to the prime display location in front of the register compounded by high traffic from the under-30 set eager for 70’s and 80’s nostalgia.
These pieces aren’t cheap either. With the “floating” pens going for about $6 apiece, they’re a far cry from the similar items I used to get out of vending machines for under a dollar back in the day.
Michael is the Editor of JapanTrends.com and Director of the 
i done picked up mine, though i was afraid to bring back the box cutter on account of being labeled a terrorist. as a bonus you get to pick raffle cards with the possibility of free potato chips and ice cream.
Can someone tell me how to contact 7-11 about how to obtain a franchise in the Baltic States?