Calorie Breath blocks mouth, knocks off pounds

Over the last couple of years there has been an explosion in face-shaping tools and other life accessories that claim to help you change your body (or just your butt) through simple means.

While exploring shops the other day I came across the Calorie Breath, a device that claims that if you use it once a day for five minutes (30 times each session) you will exercise your stomach and get thinner.

calorie-breath-japan

I like the approach, but mostly because of the box graphics. Instead of putting on a thin, sexy girl that no one really believes this product will make the user into, they opted to put on an image of a woman to scare people into buying it.

Why stop at five minutes per day? Simply make a mouthpiece that offers easy breathing, but prevents the user from snacking. Guaranteed to keep the pounds off!

About the Author

Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.