The popular chain of designer capsule hotels 9 Hours will open a new branch and its first ever in Tokyo. The hotel opens on March 22nd in north Shinjuku's Okubo area, just two minutes' walk from JR ...
Read More
Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) has recruited the virtual idol Hatsune Miku to promote Japanese food around the country. Perhaps only in Japan would you get a ...
Read More
From the company name to its conspicuous advertisements, Tokyo-based go-kart rental service MariCar basically screams "It's-a me, Mario!" and, according to a lawsuit filed last Friday, Nintendo is ...
Read More
The latest example of a regional Japan promotional video hoping to go viral is this one from Oji in Nara Prefecture, which features a flying dog. The drone-dog flies around the area, "walking in ...
Read More
Given the large increase in inbound tourist numbers in Japan, local authorities and service operators are on the lookout for ways to improve communication with all these newcomers. Experiencing ...
Read More
If drawing attention to a Japanese city or region is the purpose of the yuuru-kyara mascot, consider Mr. Kure's mission accomplished. This blue, kanji-emblazoned fuzzball may well be the most fly of ...
Read More
Further cementing his place as the top star in Japanese architecture today, Kengo Kuma will next design a luxury hotel in Ginza set to open in early 2020. In addition to designing the new Yamanote ...
Read More
When historians look back on the evolution of the Japanese language, they'll look to January 26th, 2017 as the day kanji died. Because on that day in history, Google launched Word Lens in Japanese, ...
Read More

Transform into Monkey D. Luffy and Red-Haired Shanks with these brilliantly original skin-care face masks!
In 2015, ANA generated interest worldwide and a collective jaw-drop when it announced three Star Wars airplanes for its fleet. Evidently the planes in Star Wars-themed exteriors are popular and ...
Read More
West Japan Railway Co. (JR West) will debut a luxury sleeper train in June 2017. First announced in 2014, the Twilight Express Mizukaze is billed as "a hotel rolling through the beautiful Japanese ...
Read More
The Tokyo Metro Ginza Line will start offering subway passengers free wi-fi on trains from December 1st, aimed particularly at visitors from overseas. Tokyo Metro partners with NTT Broadband ...
Read More
Book and Bed, the bookstore where you can stay overnight, welcomes guests to its new branch in Gion, Kyoto, on December 2nd. Somewhat confusingly called Book and Bed Tokyo Kyoto Branch, it is the ...
Read More

Japanese pet products like to do things differently! These fun and flexible boxes allow you to build a maze for your cat to explore.
We have noted before the trend for regional cities in Japan to produce promotional videos in the hope that they will go viral and ultimately rake in tourist yen. Some are successful, such as the ...
Read More
World Nomads recently paid a visit to Tokyo, creating a video with a decided focus on the "weird" side to Japan's capital. In a whirlwind seven minutes, the video takes us from a hidden vibrator ...
Read More
The northern Japanese prefecture of Akita, which is famous for its eponymous canine breed, has produced a promotional music video with a song constructed entirely from the barking of Akita ...
Read More