Global cosmetics giant Chanel has opened a branded Coco game center in Shibuya ward, Tokyo.

Open from March 2nd to March 11th in Case B in Jingumae, near Omotesando and Harajuku, the ground floor of the game center features makeup tables in the style of game machines as well as customized classic arcade games, while the second floor has makeup samples for visitors to try.

chanel coco game center arcade sampling shibuya tokyo japan

chanel coco game center arcade sampling shibuya tokyo japan

chanel coco game center arcade sampling shibuya tokyo japan

The arcade game machines introduce visitors to various lip and nail colors in the Chanel spring 2018 lineup. As Hyperbae says:

Dubbed the Coco Game Center, the space brings together the worlds of cosmetics and games. Visitors will be able to to enjoy original games, including a unique version of the retro Pong game, which has pixelated versions of Rouge Coco in place of the traditional paddles. Alongside this are crane machines and games that allow additional chances to win select products.

This is not quite as sophisticated as the Shiseido augmented reality “digital cosmetic mirror” makeup console from several years ago, but the concept and design of the booths is well done, allowing visitors to sample various products in an original and nostalgic way.

chanel coco game center arcade sampling shibuya tokyo japan

chanel coco game center arcade sampling shibuya tokyo japan

Admission is free and you don’t need any coins to operate the “arcade games.” Some of the sampling, however, does require advance reservation. Events are also planned during the period the Coco Game Center is open.

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