With the chocolate-giving season coming up, I suppose it’s appropriate that we’re talking a lot about chocolate this week!
I had wanted to write about Coco de Mer last year when I had a chance to taste it before it came out. Even though I’m not really a huge consumer of sweets, it was the combination of great packaging and (of course) taste that made it memorable.

These handmade, organic chocolates are the result of a lot of effort condensed into five small pieces. Each $35 set comes stylishly packed in an extremely high-quality, surprisingly heavy, box with great design. Of course, five pieces for two people means that there may be a little skirmish over the last one!

The latest incarnation is ready for a romantic evening at home all in one $50 “Afterglow” set (shop link). After enjoying the chocolates over some libations, the included candles fit right into each spot perfectly for some candle-lit ambiance.

Luxury isn’t dead in Japan, but it’s certainly more niche. You can’t just get away with selling high-end chocolates on their own, but the combination of great packaging and added-value make for a much more interesting product.









Does that say “What your appetite”?
That’s nonsense
@duncan
It says “Whet your appetite”, which makes complete sense.
team coco!!!!!!!!!
@ai
Stay away from the Leno de Mer chocolates. They keep you up till after midnight and get stale really quickly.
ouch!!! hahaha
Very Cute… I’ve been meaning to go to the LA store…
The Packaging is to die for!