Michael Keferl came to Japan in 2004 after studying Telecommunications & Media at Ohio University and a 5-year production stint at Cox Radio. With CScout since shortly after arrival, he has studied the Japanese language and market while living in both the countryside and urban Tokyo, giving him the perspective of multiple cultures within contemporary Japan.
Photo by Jim Grisanzio
In addition to managing Japanese content for the Global Trendpool, Michael posts on and edits the CScout Japan blog, plans and conducts Tokyo Trend Tours, and spends a great deal of time out gathering information for clients in every nook and cranny imaginable. Outside of Japan, he has been requested as a speaker on topics ranging from Asian Youth Trends to Mobile Television.
Michael is the Editor of JapanTrends.com and Director of the 
Caro Mr. Keferl .
Also muito obrigado to you for the Tokio-Summerland-Video.
(Please, see my comment to Mr. Kilian )
thanks TANO
Dear Michael,
I had the chance to see you appear on CNN about “wacky new food trends”. I really enjoyed watching it and it was really interesting to see those crazy food bentos and the ‘nori’ stapler! Also, I learnt from the show about CScout company and what you guys do (which is very cool). I’m actually a brand consultant/product designer from Southeast asia (Bangkok, Thailand) and would like to know how I could be part of this scout team? I checked your company website and it appears that there isn’t (yet) a cscout in that region (why?) hope you can give me some insights on that matter! cheers, Aisoon
Friends Forever…
Cool website!
:-)
Presently I am discovering the vibes of Tokio wit Michael, it is worth ervery minute ! Michaelk has the big picture as well as all the specialties a metropole like Tokiois offering. I fully can recommend wokring together with C-Scout ! Tokyo, July 2008.