Cup Noodle x Gundam Campaign

It’s not often that Nissin does giveaways with its famous Cup Noodle product, but the 30th Anniversary of Gundam seems to be an exception. Since instant ramen is a staple of the otaku diet, this just might be a perfect match

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Aside from the normal mini Gundam figures being given away, there will also be 1,000 special Cup Noodle Gundam figures (above, right) given away in a closed campaign.

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Unfortunately, it doesn’t appear that the modified cups will work very well with the Cup Noodle Vending Machine, but no doubt taste more delicious eaten at the feet of their life-size cousin in Odaiba.

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About the Author

Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.