We’ve mentioned products marketed not just as seasonal but also as time-of-the-day specific before—so keeping that in mind, the new mobile deco-mail service from Gigno System makes sense. Called “Day Deco, Night Deco,” the mobile website changes its available content depending on the time of day, or night.
The day version is pastel and cutesy while the night version has a more “glamorous and grown-up” vibe. The content, however, is classic deco mail.
There are already deco mail sites that cater to either girly or sophisticated tastes, though this one recognizes that the same girl might be have a use for both, depending on the context, like the time of day. The sales pitch stresses that the organization makes for quick and easy decisions and less pouring through options. And while one could easily just select a day or night option, mobile users are increasingly enjoying have the phone make those selections automatically—just remember how neat you thought it was when your mobile clock first adjusted itself for a new time zone.
