And the award for July’s cutest use of augmented reality mobile interaction goes to Dentsu, for this Asoberu T-Shirt (“Playable T-Shirt”).

dentsu asoberu t-shirt augmented reality beams

It works with a dedicated phone app to allow you to have fun with the wearer and the worn. For example, with your smartphone you can make characters and motifs “pop” out of the t-shirt and then play with them on your screen. Alternatively shoot arrows at hearts or turn a girl into a funky deck-spinning DJ.

dentsu asoberu t-shirt augmented reality beams

You can make people “fight” with anime-style power beams — and unscrupulous guys will no doubt soon find ways to embarrass girls wearing the t-shirt.

dentsu asoberu t-shirt augmented reality beams

The video nicely illustrates the things you can do.

The models are Yumemi Nemu and Mirin Furukawa.

dentsu asoberu t-shirt augmented reality beams

It is being sold exclusively via BEAMS in an initial series inspired by the anime Gindama and others. There are five tees at the moment, priced ¥4,200. The app, available for Android and iOS systems, is free.

dentsu asoberu t-shirt augmented reality beams

While the technology itself isn’t new, we find the kawaii presentation irresistible.

dentsu asoberu t-shirt augmented reality beams

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