Docomodake helps you embarass yourself on vacation

NTT DoCoMo, in a bid to get foreign visitors to Japan to use them for roaming service (a great idea with all of the tourists here now) has produced a commercial with the lovable Docomodake character that now represents the brand.

ntt-docomodake

In this “Welcome to Japan” animation, Docomodake explains some helpful Japanese rules and customs so you can get by.

We won’t bother to go into what’s funny about it (besides a female mushroom hanging out naked with the guys), but any new visitor to Japan should combine Docomodake’s advice with that of the Rhamen’s (below) for maximum effect and (ahem!) cultural immersion.

Be sure to take notes, practice on the plane, and then let us know where you’ll be testing it out so we can come by and tape it.

About the Author

Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.