Hello Kitty bling – Swarovski meets the Softbank 707SC

We took a trip to the new Softbank showroom in Omotesando and were blown away by the sheer number of different phones and colors they now carry. We’re suckers for cute when it comes to Japanese phones, and weren’t disappointed at all with the new Hello Kitty Edition of the 707SC. Studded with shiny Swarovski crystal, the Hello Kitty 707SC may just light up a room (literally) when you whip it out.

swarovski-hello-kitty-bling-softbank-707sc

There were several other Swarovski covered models as well, which is in tune with the general trend of putting Swarovski on, well, just about anything. In most cases, however, the crystals are simply purchased from the company and then used to decorate items like t-shirts, belts, lighters, wallets, hats, and, well…anything that has surface area!

About the Author

Michael is the Editor of JapanTrends.com and Director of the CScout Japan trend consultancy.