Hello Kitty classes up your car, Victoria Couture

We knew that it was only a matter of time before Hello Kitty started to grow up and we should have known she would turn into a high class, Ginza sort of girl. Sanrio has announced a limited edition collaboration with French brand Victoria Couture, resulting in one of Kitty Chan’s more upscale (and expensive) ventures yet.

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A total of 80 items, such as tops and purses (starting from about $80 for a white t-shirt) will be available from this week for two weeks exclusively at Sanrio’s Questina Ginza store and Osaka’s Hankyu department store.

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Meanwhile, for customers who aren’t quite ready for this new sophisticated Kitty there are still plenty of ultra-cute new Kitty products arriving on the market daily, like this new series of products for car interiors.

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Deck your whole car out in Kitty regalia or choose key items like the drink holder or steering wheel cover. I actually really like the rear view mirror.

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