Canned coffee might seem like a cheap, forgettable product but there is actually a lot of innovation in the area. These efforts from the makers aren’t at all surprising; there are statistics that claim around half of Japan’s salarymen start their working day with a can of coffee!
Dydo have decided to jump on the history bandwagon with their new “Hukkokudo Hero” series, a range of coffee each with a design that pays homage to a Sengoku or Bakumatsu period warrior. As befits a proud samurai, the coffee is a straight-up zero-sugar espresso. Oh, and, yes, you guessed it — one of the featured personalities naturally is Ryoma Sakamoto.
Check out the whole series below…
Actually, this isn’t the first time a coffee-maker has utilized the nation’s love of the past: Georgia created history Twitter stories before to promote an espresso product, and also released a Sengoku series.
However, to be fair to Dydo, the designs do look really good. As you can see the creators have replicated the clothes of the hero right on the can itself, including armor and swords.
Michael is CEO and Co-Founder of the 
Wow… great.
In Japan, History culture is something like popular in the last few years. Because, a lot of medium take up person of history. For example TV commercial, drama and marketing goods of company. And, interested ladies in history increase. These ladies are called “rekijo”. I give them welcome. It’s good to know the history of the home country.
These look rather cool and collectable.
I thinks it a bit deeper. Sakoku “period of isolation” Japan is looking inward and the historical marketing is helping to build local pride and strength in their people as a whole. With the Chinese tourists “invading” local retail, Japan is turning up the national pride. Samurai dramas, jidai geki, are nothing new. Why pull the samurai/history card now? I think it comes down to economics.