Hitokara at Home bridges phones with home karaoke

Despite dropping numbers, karaoke is still the official after-school pastime of Japanese youth. Besides being a technology driver by being early adopters of mobile phone, e-money, and interactive loyalty programs, karaoke also plays a large role in the music industry by upping the demand for karaoke-friendly tunes.

Last year Sega released their mobile karaoke service called Hitokara, meaning (karaoke for one). The free mobile phone service began with 35,000 karaoke songs available for download, ranging from pop tunes to traditional Japanese mucis, but has since expanded to include over 43,000 free songs for it’s 1.5 million members. Now Sega has made a real world accessory for its digital service called Hitakara at Home, which connects the mobile phone to enhance the karaoke experience.

sega toys mobile karaoke from japan

The Hitokara at Home is a miniature karaoke box including speakers, microphone and an LED lit mirror ball for when the lights go down. Users can connect the mobile phones to the device, choose the songs, and rock out at home or with a friend. Consult your doctor before mixing with karaoke pills!

About the Author

Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.