A few years back Virginia Slims kicked off the split package trend in Japanese tobacco products, making two packs out of one for women to carry in small purses. Several other brands have also gone for the slim and dainty female market, and the omake free gifts reflect this as well.
Out in convenience stores now is a split pack and gift set that is all styled together in zebra stripes, from the package itself to the portable ashtray and lipstick lighter. The product itself becomes a fashion and lifestyle statement for more “edgy” women, as opposed to the girly pinkness of a brand such as Pianissimo.
Michael is the Editor of JapanTrends.com and Director of the 
