Celebrating 45 years of the work of fashion designer, the rather too obviously titled “Miyake Issey Exhibition: The Work of Miyake Issey” at the National Art Center, Tokyo runs until June 13th.

Like architecture, exhibiting fashion is often a tricky affair to get right and to tackle this issue, the organizers have chosen to use digital technology.

Visitors can download a free augmented reality app that shows a virtual model wearing Issey Miyake clothes. The app works with your phone camera and the exhibition flyer.

miyake issey exhibition augmented reality technology app fashion

miyake issey exhibition augmented reality technology app fashion

miyake issey exhibition augmented reality technology app fashion

miyake issey exhibition augmented reality technology app fashion

You can then take a photo of the mini fashion show and share it.

Augmented reality never really took off like it was projected to but remains a favorite in advertising and fashion. We also saw a “virtual dressing room” recently, among other developments.

Costing ¥500, audio guidance is also available for the exhibition in English and Japanese.

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