Japan Inc. – July 2008: Digital Shopping

Now that the Japan Inc. magazine has gone monthly once again, CScout Japan’s contributions will be ramped up as well. Look out for us every month in the Trends in Japan column, but be sure to check out the entire magazine as well by getting a subscription.

japan inc july

In the recent July 2008 issue of Japan Inc. we talk about the intersection of online shopping with the real world fitting room experience. Can an avatar try on an outfit the same way the user can?

If you have any suggested topics for our column, feel free to let us know!

About the Author

Michael is the Editor of JapanTrends.com and Director of the CScout Japan trend consultancy.