Moxa (from moxibustion) is a traditional form of medicine that is often compared to acupuncture…with fire. In its modern incarnation, the mugwort moxa have sticky bottoms and can be placed (light them FIRST) on pressure points on the skin in order to increase circulation.
Moxa for relaxation have become popular recently “with young people” as claimed by one brand, and it’s true to a degree. However, young people don’t typically like the traditional smell of burning moxa. The girl whose arm is in the photo above said that it smells “Like my grandma’s room”. Thus, moxa have been rebranded with a modern image and aroma.
Having used moxa myself, I can assure you that they do indeed penetrate the points you place them on, but it’s also important to start with the “beginner” style like the ones above. There are some really tough ones out there for experienced users that leave very little between you and the fire.
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Michael is CEO and Co-Founder of the 
Working on making Japanese Moxa popular in the U.S. Self moxa treatments are relaxing and easy to do at the end of a long day. Can help with fatigue and insomnia among other ailments..