Kirin launches metholated coffee, mint soda

The fast-moving beverage product cycle in Japan continues unabated (as usual), and recent trends have pointed to minty flavors in a variety of areas. Beverage giant Kirin has now released two new drinks along these lines designed to beat the summer heat.

From their successful World Kitchen series, the Mint Julep Soda stresses its Cuban roots in the Mojito with a non-alcoholic drink that softens the flavor.

For those in need of caffeine, Kirin’s new Fire Menthol coffee adds a slight edge to the flavor, but nothing too overwhelming. I see a great menthol cross-promotion in its future.

kirin menthol coffee min julep soda

About the Author

Michael is the Editor of JapanTrends.com and Director of the CScout Japan trend consultancy.