Residents in Japan may have spotted that recently Kirin has been featuring Disney characters on its Gogo no Kocha (Afternoon Tea) drink bottle labels.
Just another gratuitous and forgettable ploy to lure youngsters to buy the drink, right?
Yet the really keen-eyed among you — or those who drink a lot of tea — may even have spotted that there are numbers on the labels.
Well, some people at any rate did spot the numbers and were curious. What could it mean?
But after drinking and collecting a few bottles with different numbers, you can line them up and then the answer starts to reveal itself.
A flip book!
Some enterprising Japanese writers went and bought 32 bottles of the tea, which come in three Disney characters (one for each flavor) and each have three different illustrations (on the different sides of the bottle).
Then they lined up the illustrations in numerical order, taking a shot each time.
The results are rather charming.
Here’s Mickey Mouse and his packaging flip book.
And here’s a musical Donald Duck and lackadaisical Winnie the Pooh…
There are lot of superfluous uses of famous characters on packaging and advertising in Japan (and elsewhere), but this is one genuinely innovative ruse of which we think even Walt Disney would have approved.[Source]