Remember Hair Style the mobile website we reported on last year that let you try on different hair styles? Well, that popular site from So-net, which offers makeovers via photos taken by users’ mobile cameras, has since introduced new options that include cosmetic and species makeovers. Yes you can now see what you look like if you were broccoli!
Now So-net has debuted a spin-off site called Koakuma Henshin (or “little devil metamorphosis”) that takes your ordinary portrait and sexes it up a bit.
While “koakuma” might be used to refer to a woman who is a bit cheeky or manipulative, the word also carries the undertone of a young women working in a “kyabakura” (“cabaret club,” or bar where dolled-up young women wait on, and flirt with, a typically older male clientele). For example, Koakuma Ageha is the name of a fashion magazine read by the sexier breed of “gyaru,” who are also prone to working in such establishments.
While young women working in kyabakura hostess clubs might be looked down on by mainstream society, Koakuma Henshin is marketed as harmless fun. After all, what average girl wouldn’t be curious about what she might look like donning the requisite brown hair extensions and a low cut dress?
Trend Potential
While services like these began as purely for fun, as technology advances they are evolving into real tools for beauty and fashion. Not only that, but there are many options for monetization as well, especially in Japan. To read in more detail, check out the Trendpool database.
