Limited Edition red and green i-SOBOT campaign

By
Michael Keferl
Published: December 16, 2007Posted in: DIGITAL LIFE, MARKETING IDEASTags: , ,

It’s not for Christmas, but instant noodle maker Maruchan has been running a campaign for its kitsune (red) and taneki (green) noodles, and integrating the i-SOBOT from Takara Tomy in a limited red and green edition. Noodle lovers who save eleven seals and mail them in will be eligible to win one of the three hundred robots.

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Starring in the campaign along with i-SOBOT (and the noodles) are J-pop boy band Tu-Yu with Tetsuya Takeda of Kinpachi Sensei fame playing their aging 5th member.

I had a chance to get a few pictures of the limited i-SOBOT at the Robot Exposition a few weeks ago…

red-green-i.sobot-tu-yu-maruchan-2

About the Author

Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.