Limited Edition red and green i-SOBOT campaign

It’s not for Christmas, but instant noodle maker Maruchan has been running a campaign for its kitsune (red) and taneki (green) noodles, and integrating the i-SOBOT from Takara Tomy in a limited red and green edition. Noodle lovers who save eleven seals and mail them in will be eligible to win one of the three hundred robots.

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Starring in the campaign along with i-SOBOT (and the noodles) are J-pop boy band Tu-Yu with Tetsuya Takeda of Kinpachi Sensei fame playing their aging 5th member.

I had a chance to get a few pictures of the limited i-SOBOT at the Robot Exposition a few weeks ago…

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About the Author

Michael is the Editor of JapanTrends.com and Director of the CScout Japan trend consultancy.