Chewing gum giant Lotte is helping to celebrate the 50th Anniversary of classic weekly manga Shonen Sunday and Shonen Magazine with fully branded versions of their own classic gum and chocolate wafers.
In th case of the Green Gum, even the internal wrappers are branded with character pictures and storylines celebrating the last fifty years. Casual retailer Uniqlo celebrated the milestone this year as well with special limited edition t-shirts.
In this case the collaboration is perfect, bringing two post-war brands together in a clearly retro way that benefits both and enforces their “classic” status.
Michael is the Editor of JapanTrends.com and Director of the 
