The fashion brand Stella McCartney has shot a stunning new promotional video in Japan.

Directed by the fashion filmmaker Marie Schuller, the video advertises the Stella McCartney autumn-winter collection of ladies’ wear as well as the Stella McCartney line of Adidas shoes. The visually stunning, Tokyo-set video features the model Chiharu Okunugi and the dancer Aya Sato from ayabambi.

Exploring individuality and female identity, the 2-minute, frenetically cut film plunders the look of old experimental cinema and video art while nonetheless name-checking plenty of contemporary Tokyo archetypes (sullen yet alluring females in the Chiaki Kuriyama mode, karaoke, flashing lights, Golden Gai).

stella mccartney fashion film marie schuller tokyo

stella mccartney fashion film marie schuller tokyo

stella mccartney fashion film marie schuller tokyo

stella mccartney fashion film marie schuller tokyo

stella mccartney fashion film marie schuller tokyo

stella mccartney fashion film marie schuller tokyo

stella mccartney fashion film marie schuller tokyo

Stella McCartney, like her famous father, remains popular in Japan. A flagship store is located in the exclusive shopping district of Minami-Aoyama.

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