In a country where FMGC are already ultra-seasonal, Meiji’s Melty Kiss chocolates don’t just arrive with the cooler weather, they actually announce it. Like the changing of vending machine canned coffee from cold to hot, the presence of Melty Kiss on the convenience store shelves is an indicator that sweater season has officially arrived.
You see, Melty Kiss just wouldn’t work in the summer, because the melt-in-your-mouth soft chocolates would become a melty mess in the hotter months. Each year Meiji issues exactly three flavors, rotating old favorites and introducing new ones. This time around will include Creamy Chocolate, Fruity Strawberry, and Dark Rum.
Though the product, which debuted in1993, is enjoyed by adults and kids alike, the Dark Rum flavor is meant to appeal to grown up tastes. Case in point, the commercial features popular Classy magazine model Sayo Aizawa (who has actually starred in previous ones as well) and would probably gross kids out.
