Crowdsourcing has been one of the more relevant trends for innovation in recent years, helping companies create and improve products by engaging the public. From cosmetics to Calpis, Japanese consumers have been engaged through social networks to give their own ideas to the innovation process.
Anyone who has a Japanese gadget fetish is surely aware of the “Mugen” (infinite) series of toys by Bandai Asovision that all started with the PuchiPuchi Infinite Bubblewrap. After going through various incarnations from soybeans to beer, they decided to enlist the help of the infinite imaginations of consumers with Mugen Idea.
The result, as you can see, is Mugen Chocolate. Not quite sure what form this will take, but I think it’s a pretty good guess that it will involve infinitely cracking off a block of chocolate that you can’t actually eat. Kind of sounds like torture actually.
Michael is the Editor of JapanTrends.com and Director of the 
