Mugen Puti Puti (Endless Bubblewrap) video game?

Given our infatuation (and newsbreaker status) with the entire Puchiverse, we can’t quite figure out how we missed the news about a new video game based on the Mugen PuchiPuchi virtual bubblewrap toy.

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Ouchi de Mugen PuchiPuchi Wii
(Infinite Bubblewrap at Home Wii) is a game where you pop virtual virtual bubblewrap onscreen with the Wiimote to the sound of music. While PuchiPuchi is supposed to relieve stress, the song on the game’s homepage may just counteract any benefits.

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Not sure how we missed this one either, but here’s a demo movie from the Mugen Edamame (Endless Soybeans) we blogged about here.

Now that we can puchi on the train, at home, with friends, and at the dinner table, will there be anything left to puchi when Bandai’s self-made trend runs its course?

I’m sure they’ll think of something.

About the Author

Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.