If you’re anything like me, you just can’t get enough tokoroten. All summer, every day, I’m just fiending for the sweet, sweet product of sea algae. Luckily, Bandai Asovision is adding yet another item to it’s mugen (infinite) series of toys that started with the infamous PuchiPuchi infinite bubblewrap and moved upwards towards infinite beer cans. Now the Mugen Tokoroten let’s you squeeze out the agar-based snack over and over and get some smiley faces in return.
The previous mugen offerings have been incredibly popular, both as a novelty and stress reliever of sorts, but this one’s interesting in that it’s being explicitly targeted at men and women in their 30’s and 40’s. Yes world, cut toy demographics go all over the place.
Michael is CEO and Co-Founder of the 
