After the sensation caused by tomato based alcoholic beverages, it was only a matter of time before other mash-up products came into focus.
It started with Suntory’s Toma Toma tomato liquor and Asahi’s “Tomate” cocktail drink (in collaboration with juice company Kagome).
As Asahi and Suntory continue to duke it out on the shelves they’ve enlisted the help of a host of other companies.
Next up, Suntory has teamed up with Tohato brand, of the “Dictator Habenero” series of spicy snack foods fame, to offer this canned “Dictator Habenero’s Favorite Soup.”
Meanwhile, Asahi has joined ranks with French tea label Fauchon to offer “Fauchon Tea Liquor” and DyDo beverage company gets in on the fight with “Tirol Chocolate Drink,” in collaboration with Tirol chocolates, maker of those tempting little seasonal chocolates that hang out by the register at the convenience store.
As manufacturers continue to choose sides we anticipate many new exciting beverages to come in 2008!
