Iga in Mie prefecture is famous for its ninja history and, as we well know, Japanese regional towns and cities are very adept at utilizing their culture in the name of souvenirs and merchandise.
On top of the standard t-shirts and stationary, a local firm is now offering Tora no Maki (虎の巻), a thirty-meter roll of double-sheeted toilet paper. We’ve blogged before about political toilet paper and even desperate souls using Twitter to rescue them in understocked lavatories — but we didn’t know toilet paper could be an innovative tourist product too!
[Coming as it does with “ninja mouji” (ninja writing) printed on it, you might be a little adverse to actually using the sheets, though, and not least because it costs 400 yen ($4.6) a roll!
Ninja mouji are codes based on ancient Jindai Moji (Kamiyo Moji), the script said to be used in Shinto shrines even before the introduction of Chinese characters to Japan.
[Pics via Chunichi and d.hatena.ne.jp]
If you don’t fancy reading the language of the ninjas while, ahem, cleaning up in the toilet, you can instead just download them.
William is an editor of JapanTrends.com and researcher for 
Let’s not forget the autumnal Hello Kitty! toilet paper now available, too!