One of the big stories this year so far has been virtual reality. From a VR board game to virtual reality gaming centers around Tokyo, the fever will surely keep on building until the release of ...
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There is opportunism and then there is plain misunderstanding. A politician from the newly christened Democratic Party have seized on an overseas cartoon to support their belief that the other G7 ...
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This article by Lily Crossley-Baxter first appeared on Tokyo Cheapo. If cats and rabbits just don’t do it for you any more -- how about a hedgehog? Roppongi’s latest animal cafe has these ...
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As we get closer to the release of the new Japanese Godzilla movie, Godzilla Resurgence, this summer in domestic theaters, expect a heap of tie-in merchandise. So far, the best we have seen is the ...
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Oh, dear. A big Japanese corporation has done it again: made a marketing campaign that is causing offense to some. Kirin is promoting its recently relaunched tea product Namacha with a new online ...
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Themed cafes and pop-ups are the new bread and butter of Tokyo marketing. Following Sega's Puyopuyo!! Quest cafe, the Sailor Moon cafe, and the Miffy cafe, this latest example turns to a foreign ...
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This summer there will be an Upper House election in Japan and for the first time, those aged 18 and 19 can vote. To raise awareness of this new enfranchisement, the Tokyo Metropolitan Government ...
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It's the gift that keeps on giving: Tokyo's station billboard promotions. We continue to see interesting examples, especially in Shinjuku, from the "huggable" to the "scratchable". Many of ...
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Kirin Ichiban's machine puts an ice cap on your beer and helps keep your beverage cooler for longer!
The governor of Tokyo, Yoichi Masuzoe, is currently caught up in an expenses scandal that has been unfolding for the past few weeks in the pages of the press. Masuzoe -- a former scholar and the ...
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After dazzling Tokyo with his Running Christmas Tree last year, everyone's favorite gadget-creating foreigner is back with another inventive, gaudy device. Joseph Tame's latest project is ...
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On May 19th, Katsuya Okada unveiled the new logo of the newly formed political party, the Minshinto. The Democratic Party, as it is called in English, was formed out of the merger of two other ...
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Prime Minister Shinzo Abe has made a political song and dance out of his apparent efforts to create a "a society in which women shine". However, it seems not everyone got the memo that female ...
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Japan's most famous cat... on your dog!
If you have ever attended a baseball or other sports event in Japan, you will likely have spotted the "beer girls", also known as uriko. These happy-go-lucky ladies can be seen lugging large kegs of ...
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The return to Japanese TV screens last week of the 32-year-old unmarried TV "talent" Becky was a major event for the entertainment industry. Her homecoming after weeks of exile attracted 24% of the ...
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Japan has a troubled relationship with feminism to put it mildly. Remember Bijin Uketsuke, the "beautiful receptionist" app? Or the jeers Ayaka Shiomura had to endure in the Tokyo Assembly from ...
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