Puchipuchi Virtual Bubble Wrap toy from Bandai Asovision

It’s a compulsion, and a secret pleasure. We lost track of the times we’ve either hoarded or had bubble wrap snatched right out of our hands to be popped mercilessly, either one-by-one or by the impatient “wring-out” technique. It’s a natural law that man loves to pop bubble wrap.

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In comes Bandai to take all of the fun out of the pop by making it fun, with the new PuchiPuchi (プチプチ) infinite bubble wrap toy. Puchipuchi in Japanese is the sound of a little pop as well as the name for bubble wrap, so the toy basically named itself! Designed to mimic both the sound and feeling of popping little plastic bubbles, PuchiPuchi can be carried around as a key chain for popping. Their slogan “Anytime, anywhere, forever…you can puchipuchi” basically says it all.

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You may think that popping bubbles is boring, but the toy makes a sound effect every 100 pops, including “door chime”, “barking dog”, “fart”, and “sexy voice”. To add even more excitement to the craziness of Puchipuchi, there’s a 1:1000 chance that you’ll get a “puchi lucky” toy that has a heart-shaped bubble. Is there a better way to make your friends jealous?

Bandai designed the toy with the Puchipuchi bubble wrap company, so it’s almost guaranteed to be the most realistic bubble wrap simulator on the market. Pop.

**UPDATE: June 28th, 2007***
We went to the Tokyo Toy Show today and got some great pics of the real Mugen Puchipuchi. Enjoy!

Press release from Bandai
Due to popular demand, now you can Order Puchipuchi in the Online Shop

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About the Author

Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.