It’s a compulsion, and a secret pleasure. We lost track of the times we’ve either hoarded or had bubble wrap snatched right out of our hands to be popped mercilessly, either one-by-one or by the impatient “wring-out” technique. It’s a natural law that man loves to pop bubble wrap.

In comes Bandai to take all of the fun out of the pop by making it fun, with the new PuchiPuchi (プチプチ) infinite bubble wrap toy. Puchipuchi in Japanese is the sound of a little pop as well as the name for bubble wrap, so the toy basically named itself! Designed to mimic both the sound and feeling of popping little plastic bubbles, PuchiPuchi can be carried around as a key chain for popping. Their slogan “Anytime, anywhere, forever…you can puchipuchi” basically says it all.

You may think that popping bubbles is boring, but the toy makes a sound effect every 100 pops, including “door chime”, “barking dog”, “fart”, and “sexy voice”. To add even more excitement to the craziness of Puchipuchi, there’s a 1:1000 chance that you’ll get a “puchi lucky” toy that has a heart-shaped bubble. Is there a better way to make your friends jealous?
Bandai designed the toy with the Puchipuchi bubble wrap company, so it’s almost guaranteed to be the most realistic bubble wrap simulator on the market. Pop.
**UPDATE: June 28th, 2007***
We went to the Tokyo Toy Show today and got some great pics of the real Mugen Puchipuchi. Enjoy!
Press release from Bandai
Due to popular demand, now you can Order Puchipuchi in the Online Shop


I’ll buy one in purple– get them in the store
I’ld certainly buy one :)
What will they think of next? A fart odour spitting machine? Put it in your pocket and surprise someone with a fart…
Where can i buy one?????My roomate goes through bouble wrap like a HUmmer through Petrol!
fantastic i am gadget fan and ilove it
Where can I buy one!
Ack! You tease me with this, and I can’t find anywhere to buy one…
Anyone know an English site where you can order one of these?
Yes..please – my mother-in-law would love one of these, but like several posters, I can’t find a link to it. Anyone know where you can buy one in the USA?
Expect these to hit the streets in Japan this Fall for ¥819 (appx. $7 USD) each. I’m sure some enterprising importer will bring them to the States shortly after
obviously better than sex
OK kids, pre-order yer PuchiPuchi here: http://www.kilian-nakamura.com/catalog/puchipuchi-virtual-bubble-wrap-5pack-p-141.html?language=en
lovely, i wonder if i could affort it..
Very cool stuff!
Trash to the finest
Simply genius! :)))
This product will be in stock on Wednesday 05 September, 2007.
with all of the advances in technology, aren’t we supposed to be getting smarter, not dumber?
The big toy store in Harajuku carries these now.
I have the puchi-puchi.
It´s fun, althoug it doesn´t replace the felling of the real bubble wrap.
The instructions are only in japanese… can somebody tell me what is for the small white button in the back of the puchi-puchi near the speaker?
I don’t see how this can possibly live up to real bubble wrap. The secret pull of bubble wrap has always truly been the permanent destruction of something pure and innocent.
that is so coooooooooooool
hey thats is weird i love bubble wrap!!!!!!!!!!!!!!!!!
Could be the next pocket “rosary”….
Wow never ending bubble wrap, sooo cool!
Wow! I want one so bad! I heard about them through the English Bandai website. I dunno if they’re on the American one but they probably are.
You can get them at almost any wal-mart in S. florida $5.89
Are you people serious? This is, hands down, the stupidest thing I have ever heard. How low have we sunk, that we now will purchase a toy to simulate packaging material, so we can sit mindlessly popping, waiting for a fart sound. Pathetic. Perfect example of the dumbing of America.
omigodomigod this is the best thing evear!! my friend has one and it is so addictive! bubble wrap epic win! screw you cherry one.
This is a really neat product is it available in the UK?