I was walking through the cereal aisle in a nice big suburban Tokyo supermarket (Machida I think) and something caught my eye. It’s amazing that in a place where every brand is competing for eyeballs with bright colors and big fonts, that some cereal boxes from Nihon Shokuhin would stand out precisely because they don’t. This is why we love covering packaging trends for our clients.
If Google made cereal, this is what it would look like.
Such a simple, minimalist box gives away the “premium” contents, which is helpful since they’re called “Premium Cornflakes”. There’s also a nice bit of blog-buzz here: 1, 2, 3, 4.
Michael is CEO and Co-Founder of the 
