In the tobacco packaging world the concept has been out for a while, but we’re beginning to see the so-called “push pack” or “side slide” box for products besides Alphabet or Seven Stars cigarettes.
For the consumer, the benefit is to not have to rip open a box top, which usually looks terrible after a few uses. Push-packs are product boxes that can look good on a shelf, and are sealed with a sticker rather than box seal to tear.
This particular box is for Glyna from Ajinomoto, a sleep supplement powder that comes in long individual packets. The push-pack holes also compliment the chemical compound box graphics.
A simple push through the hole slides open the other end to retrieve the product. Basic, yes, but the easy and functional design is important, especially for health-related goods.
Michael is the Editor of JapanTrends.com and Director of the 
