Radiohead’s In Rainbows has Japanese release date

Well, it seems that Radiohead is indeed going to push its new album In Rainbows specifically to the Japanese market. We discussed this previously, mentioning that the average Japanese person has no idea how to access the album due to its English instructions and web-only availability.

The notice below explains that the album will be released soon, and that downloaders can choose their own price for it. However, according to Impress Watch, there is a price cap of ¥9,999 ($92).

radiohead-in-rainbows-japan

There’s also a Japanese page for the album with a countdown to the Japanese availability on December 3rd. In Rainbows will also be available as a download for DoCoMo users via QR code.

Proprietary mobile music services are the main obstacle to mass distribution of this kind of content, rendering even online downloads useless for the many Japanese who use their phones to listen to music.

Via Impress

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Michael is CEO and Co-Founder of the CScout Japan trends and innovation consultancy. For information on market research in Japan and Asia, or how Japanese innovation can help your business, please visit CScout Japan to find our range of services.