Only in Japan could you, in a pro golf tournament, use a head cover for your driver modeled after yourself.
Not only that, but not alienate your fans one bit (quite the contrary), and make a bunch of extra cash by selling seasonal versions with interchangeable outfits that match what you’re actually wearing.
Somehow Tiger’s harem of head covers doesn’t quite impress me as much as Ryo’s muppet version, but maybe a Trojan sponsorship can replace all of that lost Nike money?
Michael is CEO and Co-Founder of the 
