Touch a Nissan car and you transform into Cinderella. Huh? Well, that’s if you believe everything you see on your screen.
Nissan has created a new ad for its Dayz model. It shows a series of women touching the red-colored vehicle and then instantly changing into fancy costumes. The women are shown being transformed into Cinderella on the streets and in the Nissan showroom in Yokohama, filmed like a flash mob to capture the reactions of the bystanders.
Apparently it’s not computer graphics or some kind of special effect. The tricks are live.
Watch for yourself.
Move over Christopher Nolan. Mitsubishi recently offered an interstellar virtual test drive for its Outlander Phev model using the Oculus Rift virtual reality headset.
Like the Nissan Leaf, the Outlander Phev is as much a giant battery as a vehicle. The EV can be charged up and store the electricity needed to power a household for a day. This makes it ideal for this kind of marketing gimmick, since you can plug in your computer and Oculus Rift directly into the car.
With the aid of the system, one lucky guy recently drove an Outlander Phev to the stars in a Mitsubishi showroom. He had two computers running in the trunk of the Outlander Phew and was connected to the nine speakers in the car.
Slipping on the headset, our intrepid adventurer then drove the vehicle through a virtual city and beyond…
The “virtual space drive” graphics for the Oculus test drive were developed by Mitsubishi as part of its Starry Sky Project to encourage interest in astronomy and stargazing in Japan.
Though these images show a preview, the Oculus Outlander Phev car was also available at a booth at the Eco Products 2014 expo last weekend, following earlier tests at other events in October and November.
This article by Greg Lane first appeared on Tokyo Cheapo.
While it’s great not needing to own a car in Tokyo (with all the incumbent expenses) there’s no question that it can be fun or sometimes necessary (big shopping trips) to get behind the wheel. That’s where car sharing services – like Times Car Plus – come in really handy, and for much less money than you might expect.
Times Car Plus is a service run by the company that operates the Times Car 24 parking lots which seem to sprout up on vacant land whenever a building gets demolished. There are literally thousands of locations dotted throughout the metropolis and beyond, so there is more than likely one nearby wherever you are in Tokyo. While the carparks are almost ubiquitous, not all of them have Times Car Plus cars available. Small parking lots may have only 1 or 2 cars while the bigger ones may have up to 10 or more cars available.
Getting Signed Up
Although sign-up and reservation is all in Japanese (if you don’t read Japanese, you’ll definitely need a friend to help). When you sign-up, you’ll have the option of joining as a corporate member or as an individual. If you have your own company in Japan, you’re best to sign-up as a company as it’s cheaper. Individual membership fees are ¥1,030 a month while the company plan has no monthly fees. The individual plan however, does include ¥1,030 worth of free driving each month, so if you use it regularly it will balance out.
After you’ve entered your information in the website, you’ll be given a few options to complete the membership. The fastest way is to head to the one of the Times Car Plus offices with your Japanese driver’s license. If everything is OK, they’ll hand you your membership card – which you need to unlock the cars.
How It Works
Reserving the car is relatively easy – even if you don’t speak much Japanese. Just install the Android or iPhone app, play with the map until you find a car nearby that meets your search criteria and then click the reserve button. This is where the system breaks down slightly – you’ll be sent to the mobile web page (which you’ll need to sign-in to) to complete your booking. When it’s time to pick up your car, head to the designated car park, put your card over the touch scanner on the back window and then climb in. The car will then start talking to you, telling you to remove the key from the device in the glove box. Then, you’re free to drive off. When you return it (to the same car park) you just do this in reverse.
Using the map, you can find nearby cars that fit your search criteria, then book them.
Times Car Plus has a super simple system for charging. If you just want to grab a car and start driving, the cost is ¥206 for each 15-minute interval. So if you drive around for an hour, you’ll be charged ¥824. There are no charges for fuel or mileage. If you need to fill up, there is a fuel card attached to the driver side visor which you can use almost anywhere. If you do stop to fill up, they even give you a 15-minute free bonus. The ¥206 fee is for what they term “basic” cars – Suzuki Swifts, Mazda Demios and even larger Toyota Prius and Honda Fit Shuttles. If you want a “premium” car, the pay as you go fee is ¥412 for each 15-minute interval. The premium cars include BMW 116s, Mini One Crossovers, all electric Nissan Leafs (leaves?) and Audi A1s. However, if you reserve one of the longer time packs, you can get the premium cars for the same price as the basic ones. For example, if you get the 6-hour pack, you can choose any car you like and the total stays at ¥4,020. The only condition is that the premium cars are popular, so you should make sure you reserve early.
Nothing like a Chiba traffic jam to remind you how awesome the train system is.
After you’ve completed your trip, you’ll be sent an email summary of your trip – with surprising detail. Listed, is the total time of rental, distance covered, maximum speed reached (I hit 99mk/h), emergency accelerations (apparently I had two), emergency braking (zero) and any subsequent penalties. The fact that it records everything means you should think very carefully before opening up the throttle on a deserted country road. As the maximum speed limit in Japan is 100km/h, presumably if I had gone a few kilometres an hour faster, I would have incurred a penalty.
In addition to the 6 hour pack, there are 12-hour packs, 24-hour packs, early night packs, late night packs and all night (strangely termed “double night”) packs – each with a mileage component. They also run regular campaigns. For example, there is currently a whole weekend pack during autumn for approx. ¥9,000. Generally, for longer rental periods, you may find places like Niconico Rentacar to be better value.
So how is it?
It generally works really well. However, you are sharing the car with others, so you’re hoping that the previous occupants cleaned up properly after themselves. On my first experience, the car was spotless. On the second, it contained rubbish, empty drink containers, food crumbs and even two boxes of cigarettes – all of which I had to throw away. After you’ve returned the car, Times Car Plus sends you an email asking about the state of the car which gives you the chance to tell them that it contained rubbish – so presumably the previous driver will get a black mark against their membership or some kind of penalty.
The actual driving is more fun than I expected. Tokyo’s blade runner style road system with tunnels, multilevel bridges and elevated motorways taller than a 10-storey building and toll booths every 5 minutes can seem intimidating, but you’ll likely find traffic levels much lower to what you’re used to at home and finding your way around isn’t difficult at all. If you can’t use the Japanese sat nav system, Google Maps turn by turn instructions also work pretty well.
Car sharing has really taken off in Japan recently. In addition to Times Car Plus, there is Orix Car Sharing and a another company called Careco – both of which partner with other car park providers to offer similar services so if Times Car Plus is not available near you, these may be good alternatives. We hope to review both of these at some time in the future, so stay tuned!
Read on Tokyo Cheapo.
People from Britain, like myself, often forget that many other countries don’t have roundabouts. The idea of a circular junction with no traffic lights, where the unspoken rules of the road define who gives way and who pulls out and when — this frankly baffles non-Britons when they first witness the workings of one of the nation’s iconic roundabouts.
While standardized and made famous in the UK during the 1990′s, there are roundabouts today in places as far apart as Qatar, New Zealand, China and France. And now Japan.
There has been some speculation about Japan introducing signal-less roundabouts in the past but they’ve finally done it. There are 15 operating in 7 prefectures around Japan, as of September 1st. There are actually around 140 circular intersections in Japan, with some of these now legally designated as roundabouts.
In 2012 six unsignalized intersections were tested in Karuizawa, Nagano, and then further tests were carried out in Shizuoka and Shiga prefectures.
Motorists in Japan, with its danger of electrical blackouts from the frequent earthquakes and other natural disasters, are actually possibly safer off with roundabouts, as they can be used without power. Roundabouts are not only better for the environment, they are also said to reduce accidents.
And if the idea of giving way to oncoming motorists without a signal to tell you to stop sounds like a recipe for traffic mayhem, remember that the Japanese a polite bunch. We predict the roundabout will be a success in this land of small cars and good manners.
Toyo Tire and Rubber Co., Ltd. has created a series of yukata based on the tread designs of three of its tire products.
Here are what the Toyo tire tread yukata look like, modeled by Toyo employees. While you might associate tire treads with a somewhat rough or dirty image — since they are the parts of the tire that are gripping a road surface — or at least to be rather brawny or tough, the resulting yukata are as colorful and fun as you’d expect from the summer wear.
Yukata are, of course, Japanese summer kimonos and a frequent sight at firework displays and festivals in the hot months, though we’ve never seen any designed from tires!
“In order to give customers a sense of the rich expression of our tires,” Toyo says, “which are renowned for their original designs, we had our tread designs tailored into the patterns for yukata, a garment commonly worn during summers in Japan. By transposing the originality of tires, normally thought of as a simple round, black object, into the feminine world of color dimensions apart, we have created another unique touch point distinctive of Toyo Tires.”
The particular tread patterns come from popular Toyo tires PROXES R1R, OPEN COUNTRY M/T and NANOENERGY 0, while the dyeing in the yukata is in a traditional style.
The bad news is that that tire tread yukata are not for sale, though Toyo, after announcing the project back in July, promises to use the yukata at company promotional events.
[Hat tip to @nippon_en]
Toyota really did steal the show at the Tokyo Toy Show 2014. On top of their awesome Camatte Lab, which lets grown-ups see how a car works through driving a transparent vehicle and also allows kids to customize a sports car hood with their own drawings, the world’s biggest automobile maker also exhibited these Toyopet Pokémon cars.
No prizes for guessing what’s going on here. This is a Pokémon-themed Toyota car, a very striking Pikachu yellow. Toyopet was actually first exhibited back at the 2012 Tokyo Toy Show and is making a welcome return.
This time the Pikachu car is joined by a Fennekin character (known in Japan as Fokko) vehicle too. The fox-like Fennekin’s nose really sticks out.
Pokémon might be pretty old now but it still retains the power to make an impression, especially when it’s got the backing of a major car maker!
And if you’re curious why you’ve never heard of the car model itself, don’t worry, it’s also not such a new one. The Toyopet line dates back to the 1940′s and made its last appearance on a series in the 1970′s.
Toyota has once again collaborated with Znug Design to produce another fun Camatte booth for the Tokyo Toy Show.
Following the Camatte’s first appearance in the 2012 and 2013 editions of the fair which allowed kids to play around with car panels, now comes a double treat for both design and automobile fans.
The Camatte Lab is divided into two zones. The Tech Lab gives visitors an unusual up-close look at the inner workings of the car. The hands-on Design Lab is more creative, letting visitors customize a Camatte vehicle.
The Tech Lab features a Camatte57s without its body panels so you can see how the steering gear and differential gear box work. The internal parts are shown moving when the steering wheel and accelerator are operated.
The Tokyo Toy Show booth features multiple screens so even the driver can see in detail what is going on with the mechanics from every angle.
The neighboring Design Lab has a Camatte57s Sport vehicle with special LEDs projecting onto the hood. This means visitors can customize the sports car by displaying their own digital drawings with the LEDs. Kids, get your crayons ready!
The system scans the drawing and then projects it onto the car. Here are some of Toyota’s ideas for designs.
Toyota bills Camatte as a “customizable, sporty, family-oriented concept” that will “free your imagination”. The name is inspired by the Japanese word for caring, meaning both “caring for others” and “caring for cars”.
The Tokyo Toy Show 2014 is open to the public this weekend at Tokyo Big Sight.
Nissan has created a fun film of an eight-year-old giving his mom a very nice surprise.
Hinata and his mom take a drive in a Nissan Dayz Highway Star.
Mrs. Masuda thinks she is going to be appearing in a marketing video but instead gets directed to a special car park where her family proceeds to put on a play to tell her how much they appreciate her efforts to bring them up.
It’s a bit sentimental, but still makes a very welcome change to the usual approaches to advertising from major Japanese corporations that rely on using the latest popular celebrity face.
We don’t want to spoil things too much for you so here’s the video.
Nissan has done this kind of “Happy Surprise” film before. Last year they rewarded another young mother with a whole spectacle featuring her relatives, led by a husband who wanted to propose to her properly after 11 years of marriage.
The resulting video became a word-of-mouth hit, generating nearly 800,000 views at time of writing.
Japanese drivers will be celebrating the Tokyo 2020 Olympics on their cars with special license plates.
All the boxes have been ticked here. Mt Fuji? Yes. Cherry blossom? Yes. Perhaps the only stereotypically “Japanese” image that is missing is a geisha.
If the 1964 Olympics are anything to go by, design should be paramount to the Games… and design also means merchandising. Get ready for mountains of toys, stationery, souvenirs, memorabilia and more… all with the Olympic logo.
The announcement of the special car license plates is merely the first step towards the national fanfare with which the Games will be prepared. Apparently it is the first time such a special car license plate will be made in Japan; they are usually very simple affairs in Japan. However, the images shown in this news report are only suggestions based on what officials have described. No formal designs have been released yet.
While we are certainly curious to see what the official mascot and logo design will be like, things don’t bode too well for the mentality of the Games organizers, though.
The executive committee behind the Games is populated almost entirely by men of pensioner age.
Former Prime Minister Yoshi Mori (76) is one of the most senior — both in rank and age. He recently made a real gaff — in a long career of gaffs — by giving World War Two as a reason why he never learnt English, despite being the head of state of the world’s second biggest economy at the time. He had been asked at a news conference if only-Japanese-speaking men all of a certain age was the right image to give out at such an international and prestigious event as the Olympics.
“I was in second grade when the war ended and until then, English was considered the enemy’s language,” Mori apparently said.
Well, I hope he leaves his weapons at home come 2020′s opening ceremony.