beverages Archive

• 2March 4, 2010

  Online drinking parties for younger Japanese

  The Kobe Shimbun recently reported on a “boom” happening among drinkers in their twenties and thirties: online nomikai. As we know, …

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• 6February 6, 2010

  Suntory Jokki beer ad uses new face every day

  We all would like to have a girl for every day of the week. While most of us struggle unsuccessfully …

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• 5January 20, 2010

  Chocolate Combination Innovations

  We’ve reported several times on odd combinations in the ever-changing Japanese beverages market. Remember the sparkling tea and the azuki …

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• 1January 15, 2010

  Bikousui: Instant Herbal Water

  Bikousui (微香水) is the easy way to enjoy a fresh blend of healing herbal water while out and about. Using Japanese …

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• 0October 27, 2009

  Eco Trends: “My Bottle” Campaign Fights Waste

  We’ve had “my bag” (マイバッグ) and “my chopsticks” (マイハシ). Now comes “my bottle” (マイボトル). A campaign is being run by the …

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