Campaigns Archive

• 1March 16, 2010

  Sakamoto Ryoma figures, golf clubs embrace samurai spirit

  Ryoma Sakamoto (坂本龍馬) is one of the most mythologized of Japan’s modern heroes. The Shikoku samurai was assassinated in Kyoto …

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• 1March 13, 2010

  Mini cheerleaders spread sakura support

  April is approaching so it must be the season for marketing involving sakura (cherry blossom). We already reported this week …

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• 3March 4, 2010

  Online drinking parties for younger Japanese

  The Kobe Shimbun recently reported on a “boom” happening among drinkers in their twenties and thirties: online nomikai. As we know, …

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• 7February 17, 2010

  Robots do marketing for toilets

  TOTO, a major Japanese toilet-maker, is promoting its newest product, the water-efficient Greenmax 4.8, through a robot action figure. The …

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• 5February 12, 2010

  I Want Chu puckers up kissable lips

  Here’s a little Valentine’s Day treat for all you lonely boys out there! I Want Chu (”chu” meaning “kiss”) is …

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