Campaigns Archive

• 1March 13, 2010

  Mini cheerleaders spread sakura support

  April is approaching so it must be the season for marketing involving sakura (cherry blossom). We already reported this week …

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• 3March 4, 2010

  Online drinking parties for younger Japanese

  The Kobe Shimbun recently reported on a “boom” happening among drinkers in their twenties and thirties: online nomikai. As we know, …

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• 7February 17, 2010

  Robots do marketing for toilets

  TOTO, a major Japanese toilet-maker, is promoting its newest product, the water-efficient Greenmax 4.8, through a robot action figure. The …

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• 5February 12, 2010

  I Want Chu puckers up kissable lips

  Here’s a little Valentine’s Day treat for all you lonely boys out there! I Want Chu (”chu” meaning “kiss”) is …

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• 6February 6, 2010

  Suntory Jokki beer ad uses new face every day

  We all would like to have a girl for every day of the week. While most of us struggle unsuccessfully …

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